Great Demo!


Dramatically Increase Interaction in Virtual Demos DEMOFEST Presentation

Virtual audiences are notoriously passive during demos. Blank faces stare back at you. Your questions go unanswered. As an SE, hearing only your own voice is painful and rarely leads to a successful outcome. In this session you’ll learn subtle shifts and hard tactics that encourage greater customer interaction and engagement in your virtual demos.

“Acting Tips for Connecting On-Camera” DEMOFEST Presentation

Acting Tips for Connecting On-Camera focused on:
– The secret to “being natural” on-camera
– How to create eye contact with your customer
– Why certain movements and gestures don’t work on-camera
– How to incorporate video into your demo
And more!

The New Normal of B2B SaaS Sales – Webinar Recordings

Great Demo!’s Peter Cohan joined Demodesk’s CEO Veronika Riederle for a two-part interview, exploring “How has the Discovery process changed with COVID?” and the new concept of Ignition Demos.

“7 Habits for Stunningly Successful Demos” DEMOFEST 2020

In 7 Habits for Stunningly Successful Demos we explored data-driven best practices (as opposed to opinions!):

“Scaling Presales Effectiveness”

Peter Cohan joined John Care and Don Carmichael when the fine folks at Consensus convened this panel in a “Scaling Presales Effectiveness” webinar. 

What is Presales Series: Presales is the Secret to Shorter Sales Cycles

Learn “The 7 Habits of Stunningly Successful Demos” from speaker and author Peter Cohan to ensure you are engaging prospects, fast-tracking deals, and putting competitors on their heels from the first meeting.
Learn how the data generated throughout the technical selling process can unlock secrets to shorten sales cycles from Vivun CEO Matt Darrow.

Great Demo! Intro Webinar – Recording

The fine folks at Zoom hosted a webinar in which Peter Cohan provided an introduction to Great Demo! 

Automated Demo Content – Webinar Recording

You’ve been asked to put together the content for an automated or recorded demo – where do you start?  What should be included?

Discovery and Demo Strategies and Tactics for Transactional Sales Cycles DEMOFEST Presentation

Discovery and Demo Strategies and Tactics for Transactional Sales Cycles

Seven Skills Levels for Stunningly Successful Discovery – Webinar Recording

Many sales and presales practitioners say they are skilled at doing Discovery – but are they? Where are you on this progression?

Webinar Recording: Demos as a Team Sport – The Roles of Sales and Presales in Great Demos

Preparing and delivering demos should be perceived as a “team sport” when two or more people are involved on the vendor’s side. The days of “…and heeeeere’s my Demo Monkey…!” should thankfully be over (we hope!). But what are the right roles for sales and presales in demo preparation and presentation?

Webinar Recording: How to Deliver an Exceptional Remote Demo – A Mini-Clinic

Great Demo!’s Peter Cohan gave a mini-clinic for AnnexQ’s Jeremy Mendoza, walking Jeremy through creating a Situation Slide for his offering and developing a companion Illustration – this is a terrific introduction to several key Great Demo! principles for the unexposed and an excellent refresher for current Great Demo! practitioners.

Why Your Discovery Calls Are Hurting Your Sales

“I hate to break it to you, but your discovery calls might actually be hurting your sales…”

Presales Collective Webinar Recording – The Competitive Play: Why, When, and How

As presales professionals we deal with competition daily. Join presales veterans Peter Cohan, Nidhi Shah, and Marjorie Abdelkrime as they shared stories and provided insights on how you can better manage (and outflank) your competition:

2020 DEMOFEST Presentations Recordings

The recordings of Peter Cohan’s “7 Habits for Stunningly Successful Demos” presentation and Julie Hansen’s “Acting Tips for Connecting On-Camera” as well the other DEMOFEST sessions and the final panel discussion are available for your viewing pleasure…!

Webinar Recording – The Perfect Presales Demo Environment – and Terrific New Tool

“Sorry, I don’t have an example like that in our demo system…”
“No, we can’t show that workflow – this is a demo database…”

“Getting to Great:  Coaching for 7 Habits for Stunningly Successful Demos” – Webinar Recordings

Traditional-average demos – and traditional-average demo delivery – are simply insufficient today!  We introduced seven habits that correspond to (rather dramatic) increases in demonstration success and discussed how to coach your team or yourself to master these habits.

Webinar Recording – What is Presales Series: Presales Is the Secret to Shorter Sales Cycles

Buyers want experts.  In today’s world of product-led sales there has never been a bigger opportunity or risk in leveraging the presales team. The companies who can use their technology to tell a captivating story, while understanding the technical selling patterns that lead to deals, will simply grow faster than their peers.

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