Books - Great Demo

Great Demo!

Our Popular Books

Great Demo! - 3rd Edition

Peter E. Cohan

Many presales, sales, marketing, and customer success practitioners say they are skilled at doing demos – but are they?

A head of presales commented, “They don’t know what they don’t know…! 50% of our sales opportunities end in ‘No Decision’ and 30% of our demos are just pure waste. We must move from our traditional approaches to a validated, proven methodology that succeeds…!”

Assess where your team is on these ten levels of proficiency:

Organizations that reach Level 4 enjoy substantial competitive advantages vs their peers, those at Level 7 gain critical differentiation, and teams at Level 10 experience remarkable scaling and amplification rewards.

Consuming and performing the exercises in this book has proven to transform individuals, teams, and organizations from undifferentiated vendors into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that win more deals, generate higher levels of revenue more efficiently, and create happier customers.

Over 39,500 copies of Great Demo! have been purchased to-date, including over 450 copies of the Third Edition

Great Demo! Third Edition is available in paperbackKindle, and Audiobook formats.

Contact Us for Volume Purchases!

Doing Discovery

Peter E. Cohan
A head of sales commented, “80% of my team believes they do a good job with discovery, but sadly they do not – they don’t know what they don’t know…!”
Where do you stand with your discovery skills?
Most sales, presales, and customer-facing teams are operating at Level 2 or 3, with a few at Level 4 – this leaves a lot of room for improvement!

And, as Cohan notes, “the vendor who is perceived by the prospect as doing a superior job in discovery is in a competitively advantageous position.”

Reading and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.

There are now over 3750 copies purchased, including over 700 Audiobooks. Advantage goes to the early adopter!

Doing Discovery is available in paperbackKindle, and Audiobook formats.

Contact Us for Volume Purchases!

Look Me In the Eye

Julie Hansen
2021 Top Sales Book, Gold Medal Winner

Envision a virtual meeting that feels as if you’re sitting across from someone having a cup of coffee. Impossible? Not anymore.

Look Me In the Eye reveals how actors, television reporters, and digital influencers build personal relationships through the screen—and how to apply these same skills to your virtual meetings, video calls, or recordings!

Many relationships never progress past “you’re on mute.” Why? Essential qualities you may easily convey in person, like trust, empathy, and authenticity, get lost on video. Actor and virtual communications expert Julie Hansen shares eye-opening—and often counter-intuitive—techniques to adapt to the camera’s constraints and communicate with greater influence, credibility, and engagement.

Whether you’re a salesperson, a business leader, or an entrepreneur, this ground-breaking guide offers a year’s worth of unique and practical tips and exercises for creating a near in-person experience in a virtual or hybrid world.

For example, you’ll learn:
Scroll up and start connecting today!

To find out more about Great Demo!

and how we can improve the performance of your company, contact us today — one of our team will be more than happy to speak with you.


Storytelling isn’t an art, it’s a science — and we teach it. With poorly structured demos being one of the main reasons that sales fail, we’ll teach you how to keep your customers engaged so that your

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