Great Demo!

Podcasts Discovery Video Interview

You’ll note that the conversation includes many of the key discovery elements introduced in Doing Discovery. You can find this 27-minute interview here!

Bits About Books – Doing Discovery Interview

“Bits about books episode #54 featuring Peter Cohan. We speak with him about his new book Doing Discovery – The Single Most Important Element of Software Sales and Buyer Enablement Processes. The episode is now #LIVE!”

Two Presales in a Pod – What Is Lead Churn?

In which we explore stories of the horrors of “Lead Churn” (and some solutions).

Lead Limbo? – Burning Presales Podcast

ow do you qualify good prospects and deal with people ‘just browsing’?

Burning Presales Podcast – Discovering Discovery

What exactly is good discovery and why is understanding it so important?

“Bits About Books” Interview

This 50-minute interview explores the Great Demo! founding story and origins of the book, plus descriptions and explanations of many Great Demo! concepts.

Two Presales in a Pod – Podcast

“2022 PreSales Predictions: Check out the Two PreSales in a Pod – Podcast festive episode.”

Two Presales in a Pod – Podcast 42

What is a hybrid demo meeting – and how do we manage them?

“Burning Presales” Podcast

The fine folks at Consensus have started a “Burning Presales Podcast” series – Great Demo!’s Peter Cohan was honored with the first two installments…

Demo Diaries: Ep 034 Podcast “As A Vendor, Who Is The Demo About, You or Your Client”

This 30 min. podcast features:
– The experience and epiphany that led to the Great Demo! methodology (a rather provocative story!);
– Some key ideas for a “Perfect Demo Environment”;
– And a discussion of why many demos fail (and how to avoid), plus a few Great Demo! fundamentals, including an good example of “Do the Last Thing First”.

Two PreSales in a Pod – Podcast

From the Podsters:
“Episode 29 – Vision Generation Demos featuring Peter Cohan, available to stream now!

The Ignition Demo: A Conversation with Peter Cohan – Podcast

I joined Randy Frank of Navattic to explore the “Ignition Demo”, the spark needed to engage early stage prospects in the buying journey.

Podcast Recording:  A Perfect Demo Environment

How do you suspend disbelief?

Digital Wildcatters’ “Tripping Over the Barrel” Series – Podcast Available Now

“We brought back the Demo Guru, Peter Cohan, back for another session.  Last time Peter blew our minds and completely changed our approach to speaker switches (76 seconds, come on!).  We talked about how in this session.  What about discovery though? 

Sales Burrito – Podcast Available Now

Peter Cohan joined David Siles and Enrique Barreto (rrrrrroll the “r”, please) to discuss demos, forms of proof, Vision Generation, Lunch and Learn sessions, web demos tips, and sundry other burrito fillings and toppings. Delicious!

Using Analogies and Metaphors in Presales – Podcast

“On the PreSales Podcast, James Kaikis and Peter Cohan connect on the topic “Analogies and Metaphors in PreSales”.

Demo Horror Stories – Friday Fun Podcast

I joined the fine folks at “Tripping Over the Barrel” to explore life, liberty, and the pursuit of demo horror stories.  We discussed best and worst demo practices, richly illustrated with a delightful selection of horror stories…

Software Demo Considerations for Customer Success Teams – Podcast

Yes, Great Demo! practices are equally important and applicable for folks in Customer Success.

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