Great Demo!
Meet the Team

Peter Cohan
Author & Keynote Speaker
Principal
Have you ever seen a bad software Demo or suffered insufficient discovery?
Peter Cohan, the founder of Great Demo! and Doing Discovery, helps software organizations achieve their presales, sales and marketing objectives by making their discovery conversations competitively outstanding and their demos crisp, compelling and surprisingly effective. Peter has experience as an individual contributor, manager and C-level team member in marketing, sales, and business development. He has also been and continues to be a prospect and a customer.
Certified Training Partners

Paul H. Pearce
KeyNote Speaker & CERTIFIED TRAINING PARTNER
Paul H. Pearce brings over 22 years of executive and technical sales leadership experience...

Art Fromm
KEYNOTE SPEAKER & CERTIFIED TRAINING PARTNER
Art Fromm provides real-world application of the Great Demo! methodology...

Natasja Bax
CERTIFIED TRAINING PARTNER FOR EMEA
Natasja Bax has been running her own business, The DemoScene, for over 10 years, delivering demo...

Julie Hansen
AUTHOR & CERTIFIED TRAINING PARTNER
Julie Hansen has coached thousands of technical sales and pre-sales professionals around the world...
Testimonials
Image the success you will have! Below is the feedback provided from folks just like you.

There are things you learn in life, things you are taught that are so relevant and so impactful that they stick with you for a lifetime. For me, ‘Great Demo!’ is not only about creating engaging demos, it’s a masterclass in ‘reverse chronology’ storytelling.

Alex Watson
Director of Solution Consulting, Sage UKI Medium Business - Sage UKI

This has become a real differentiator for us in conversations. It has become a great standard process used between sales and presales to ensure we are on the same page walking into a call.

Chris Cathers
Sales Director - Swimlane

“We had a great discovery conversation with XXX in Indianapolis. The owner was open and willing to share the true pain they are experiencing. We set our presentation for 48 hours later and showed them how we’d fix their issue straight out of the gate. That took a total of 11 minutes. After another 29.5 minutes we completed our presentation (demo) at which point the client asked us to send him the DocuSign.
You’ll be hard-pressed to find a stronger believer in this company in your methodology. I’m all in and can’t wait to share the successes to come.
“
Matthew Moyer
Regional Sales Manager - McLeod Software

“Very excited to share this – leveraging what we learned from our Great Demo! workshop a few years back, our team won the Salesforce Demo Jam at the recent world tour – we had 3 minutes to deliver (and encrispen) a high-level overview of our product, and the audience selected the winner!
We’ve got a workshop coming up for our entire staff so we can keep this good stuff going, but this was a HUGE win for us that wouldn’t have been possible with what we learned from Great Demo!!
”

Rob Banwar
Account Executive - NimbleUser

“Paul, Thank you so much for the amazing “Great Demo!” training this week. You’re an incredible presenter and storyteller, which made the time fly by this week! The content and information were valuable and I look forward to including it in future demos.”

Wil Humphries
Solutions Consultant - Ellucian