EN 
ES Great Demo!
Meet the Team
Peter E. Cohan
Founder, Author & Keynote Speaker
Founder
Have you ever seen a bad software Demo or suffered insufficient discovery?
Peter Cohan, the founder and author of Great Demo! and Doing Discovery, helps software organizations achieve their presales, sales and marketing objectives by making their discovery conversations competitively outstanding and their demos crisp, compelling and surprisingly effective. Peter has experience as an individual contributor, manager and C-level team member in marketing, sales, and business development. He has also been and continues to be a prospect and a customer.
Certified Training Partners
Paul H. Pearce
Natasja Bax
Art Fromm
Gustavo Rincon
Patricia Montanelli
Testimonials
There are things you learn in life, things you are taught that are so relevant and so impactful that they stick with you for a lifetime. For me, ‘Great Demo!’ is not only about creating engaging demos, it’s a masterclass in ‘reverse chronology’ storytelling.
Alex Watson
Director of Solution Consulting, Sage UKI Medium Business - Sage UKI
Chris Cathers
Sales Director - Swimlane
Matthew Moyer
Regional Sales Manager - McLeod Software
Rob Banwar
Account Executive - NimbleUser
“Paul, Thank you so much for the amazing “Great Demo!” training this week. You’re an incredible presenter and storyteller, which made the time fly by this week! The content and information were valuable and I look forward to including it in future demos.”
Wil Humphries
Solutions Consultant - Ellucian