Improving the success rates of
your customer interactions
We help software organizations achieve their sales, presales, marketing, and customer success goals by dramatically improving discovery and demos.
There is a remarkable difference between having a great product, doing great discovery and delivering great demos.
At Great Demo! we understand the customer environment, the problems that teams face, and the stumbling blocks that lead to poor sales, retention, and enablement.
Improving the success rates of demos
We help software organizations achieve their sales and marketing objectives by dramatically improving the success rates of their demos.
We provide Workshops, Seminars, Webinars, Keynotes, and Coaching with a focus on the needs of organizations selling business-to-business software – Put the Wow! in your interactions!
How is your solution going to solve a customer’s problems if you don’t know what the customer’s problems are?
At Great Demo!, we teach your teams the skills required to discover your prospect’s problems and needs. We’ll teach you how to tailor your solution demos and presentations to the point that your customers will think your software was written especially for them.
How are you going to keep your customers engaged if you don’t know how to tell a story?
How are your customer facing teams expected to perform if they don’t have the training or experience necessary?
With our solution consulting and virtual workshops, we’ll get your sales team firing on all cylinders, ready for any situation and environment.
Imagine the success you will have! Below is the feedback provided by folks just like you.
Chief Commercial Officer - Tytocare
Great Demo! sets the standard for how to communicate value, frame a conversation, and craft an effective story. It focuses on what a customer truly needs as opposed to what you think they need. It pivots the demo to a compelling story that has relevance and shows the client a vision of what is possible. That is why I have standardized on the Great Demo! and brought it into several organizations. The results speak for themselves. Shorter sales cycle times, shorter to no proof of concepts, and larger deals generated through focused conversations and discovery.
Chief Commercial Officer - Incorta
There are things you learn in life, things you are taught that are so relevant and so impactful that they stick with you for a lifetime. For me, ‘Great Demo!’ is not only about creating engaging demos, it’s a masterclass in ‘reverse chronology’ storytelling.
Director of Solution Consulting, Sage UKI Medium Business - Sage UKI
Sales Director - Swimlane
Global Vice President Solution Engineering - Contenful
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Peter Cohan joined Julien Emery of Superpanel for this delightful discussion: Why discovery? What is discovery? Common questions/challenges, including What if a prospect doesn’t want to answer your questions? What if someone just wants a demo? What if the person doesn’t know the answers? What if it is an existing …
From the host: “Bits About Books episode #70 featuring Peter E. Cohan, is now live. We welcome him back to BAB and speak with him about the latest edition of his Best Seller ‘𝗚𝗿𝗲𝗮𝘁 𝗗𝗲𝗺𝗼! – 𝗛𝗼𝘄 𝗧𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗔𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗲 𝗦𝘁𝘂𝗻𝗻𝗶𝗻𝗴 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀 (Third Edition).’ Available in iTunes, Google Podcast, Spotify, …
How much discovery is enough, and is a disco demo a good thing or bad thing? Peter Cohan joined legume-man Adam Freeman for this 38-minute exploration of: How do you know enough discovery is … enough? An illustrative story about visiting two doctors – and the answer to the “enough?” …