Have you you ever seen a bad software demonstration?

​We help software organizations achieve their sales and marketing objectives ​by dramatically improving the success rates of their demos.

Great Demo!

​helps software organizations achieve their sales and marketing objectives ​by dramatically improving the success rates of their demos.

The Great Demo

​helps software organizations achieve their sales and marketing objectives ​by dramatically improving the success rates of their demos.

Create and deliver ​surprisingly effective software demonstrations.

We offer Workshops, Seminars, coaching, coaching tools and consulting with a focus on the needs
of organizations developing and selling business-to-business software.

Put the Wow! in your demos!

Organizations that implement the Great Demo! method report:

Tangible Results:

  • Sustained gains of 10% or more in improved close rates overall
  • Shorter sales cycle length – by 50%
  • Demo win-rate increases of 25-75%
  • Improved forecast clarity and predictability
  • Ongoing cost-of-sales reduction by 25%
  • Free evaluations and POC’s transformed into paid events
  • Increased deal size and breadth by 2x

Intangible Gains

  • Reduced on-boarding and time-to-proficiency
    ​for new sales and presales staff
  • Crisper Discovery and generation of
    ​well-qualified prospects
  • Increased deployment within current customers
  • Positive differentiation vs. competition
  • Increased revenue and profit per employee
  • A cultural change resulting in a sharper focus on customers
Increase your closed business within the next two quarters.

Explore the Offerings we provide:​

  • Great Demo! Workshops, Seminars and Webinars
  • Great Demo! electronic, audio-book and hard-copy Books
  • Coaching on demo preparation, execution and strategy
  • DemoCoach – your personal coaching tool!
Great Demo! Podcast

Recent Podcast introducing key Great Demo! ideas

Presenting:DemoCoach

Your personal Great Demo! coach ​right from your smart phone!

Great Demo! Podcast

Podcast introducing key Great Demo! ideas from earlier this year

Getting Better At What We Do

Recent Webinar on Using ​DemoCoach

News & Events

Great Demo! Public Workshops and Master Classes

Great Demo! Public Workshop opportunities now span the globe (well, nearly) – with sessions now scheduled in Amsterdam, Silicon Valley and on the “Silicon Slope” (Salt Lake City area in Utah).  More information can be found here.

A Great Demo! Public Master Class is also scheduled for June 13-14 in Chicago, as well.  More information can be found here.

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