software demonstration?

improving the success rates of demos

We help software organizations achieve their sales and marketing objectives by dramatically improving the success rates of their demos.

Great Demo!

​helps software organizations achieve their sales and marketing objectives ​by dramatically improving the success rates of their demos.

Create and deliver surprisingly effective software demonstrations.



All Great Demo! Training Courses and Coaching Options

Are Available with Virtual Delivery

We offer Workshops, Seminars, Webinars, and Coaching with a focus on the needs of organizations developing and selling business-to-business software – Put the “wow!” in your demos!

Do the Last Thing First!

Watch a Great Demo! Overview

Organizations that implement the Great Demo! method report:
Tangible Results:
  • Sustained gains of 10% or more in improved close rates overall
  • Shorter sales cycle length – by 50%
  • Demo win-rate increases of 25-75%
  • Improved forecast clarity and predictability
  • Ongoing cost-of-sales reduction by 25%
  • Fewer, more successful POCs
  • Increased deal size and breadth by 2x
Intangible Gains:
  • Reduced on-boarding and time-to-proficiency ​for new presales and sales staff
  • Crisper Discovery and generation of ​well-qualified prospects
  • Increased deployment within current customers
  • Positive differentiation vs. competition
  • Increased revenue and profit per employee
  • A cultural change resulting in a sharper focus on ​customers

Increase your closed business within the next two quarters.

Great Demo! Workshops
Great Demo! Workshops
Great Demo! Workshops
Train the Trainer, Channel Partners
Great Demo! Workshops
Master Classes and Advanced Topics Workshops
Great Demo! Workshops
Webinars, Seminars, Remote Training

Watch Video Testimonials

Watch what clients from around the world say about us. Click on the play button to watch each testimonial.

Meet The Great Demo! Team

Peter Cohan authored Great Demo! to address the challenge of creating and delivering compelling software demonstrations.

Paul H. Pearce brings over 25 years of technical sales leadership and experience to his Great Demo! training practice.

Art Fromm provides real-world application of the Great Demo! methodology having been in roles in enterprise software

Natasja Bax has been running her own business The DemoScene, for several years, delivering demo and presentation skills training.

Julie Hansen has coached thousands of technical sales and pre-sales professionals around the world.

Great Demo! Coaching

Kerry Sokalsky is the Founder and President of Presales Mastery, delivering high-impact demo performance improvement through personalized one-on-one coaching and a comprehensive 95-metric demo performance best practices framework.



1532 Scenic Drive, Trinidad, CA 95570, USA