Create and deliver surprisingly effective software demonstrations.
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- Sustained gains of 10% or more in improved close rates overall
- Shorter sales cycle length – by 50%
- Demo win-rate increases of 25-75
- Improved forecast clarity and predictability
- Ongoing cost-of-sales reduction by 25%
- Free evaluations and POC’s transformed into paid events
- Increased deal size and breadth by 2x
- Reduced on-boarding and time-to-proficiency for new sales and pre-sales staff
- Crisper Discovery and generation of well-qualified prospects
- Increased deployment within current customers
- Positive differentiation vs. competition
- Increased revenue and profit per employee
- A cultural change resulting in a sharper focus on customers
Increase your closed business within the next two quarters.

Webinars and Podcasts
Explore the list of webinars and podcasts, some upcoming and many available as recordings..!
Meet The Great Demo! Team
Peter Cohan authored Great Demo! to address the challenge of creating and delivering compelling software demonstrations.
Art Fromm provides real-world application of the Great Demo! methodology having been in roles in enterprise software
Natasja Bax has been running her own business The DemoScene, for several years, delivering demo and presentation skills training.