Upcoming Great Demo! Public Workshops

Take advantage of the typical summer business slow-down to sharpen your saw!

Upcoming Great Demo! Public Workshops Read More »

Listening to Your Customers – What Do You Hear?

Sales and presales, in particular, are key conduits of customer needs to product teams. I’m curious: how granular, or perhaps how complete, is that communication?

Listening to Your Customers – What Do You Hear? Read More »

Rescue – From the Tyranny of Traditional Demos

Throw off the shackles of the old traditional approach. Embrace this new, delightfully effective approach to creating and delivering demos.

Rescue – From the Tyranny of Traditional Demos Read More »

A Tale of Three Leaders – What’s YOUR Diagnosis?

Once upon a time (about a week ago), a CRO, a sales leader and a presales leader reached out to me. They said their sales and presales processes were “sometimes adequate”, but there were problems they wanted to address – they felt their teams could be much more productive…

A Tale of Three Leaders – What’s YOUR Diagnosis? Read More »

Webinar Recording: The Evolution of PreSales with Natasja Bax

Vivun hosted this event – you can find the recording here…

Webinar Recording: The Evolution of PreSales with Natasja Bax Read More »

Upcoming Great Demo! Public Workshops

North America June 7-9, 2022 (Virtual)
EMEA July 4-5 (Face-to-Face)
EMEA September 6-8 (Virtual)

Upcoming Great Demo! Public Workshops Read More »

Doing Discovery Tip: Relationship Building

One of our objectives in discovery is to build trust with our prospects. A simple and effective method is to find common ground – something that is a combination of being relatively unique yet shared.

Doing Discovery Tip: Relationship Building Read More »