Ignition Demos – A Rather Huge Unmet Need and Opportunity

Ignition Demos – A Rather Huge Unmet Need and Opportunity

Synopsis: Prospects that are “Just Browsing” are underserved in traditional sales approaches yet consume valuable and expensive presales resources. We propose: A new type of Vision Generation Demo: “Ignition Demos” to provide the spark for the engine that drives the...
Thousands of Websites Offer “Book a Demo” – Should Another Option Be “Book a Conversation”?

Thousands of Websites Offer “Book a Demo” – Should Another Option Be “Book a Conversation”?

Think about it… Wouldn’t it be great to start the interaction with your customers with a conversation – or a substantial Discovery discussion – before offering a live demo? Consider the time saved for both customers and vendors by focusing on the identified issues...
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