Great Demo!’s Peter Cohan joined Demodesk’s CEO Veronika Riederle for a two-part interview.
Part 1 focused on, “There is no business that is exempt from the impact that COVID-19 has had on the world. Some more than others. But what about doing discovery calls? How have they been affected?” Topics included:
- How has the Discovery process changed with COVID?
- What mistakes do sales teams typically make when leading up to a demo?
- Can questions take the place of empathy in Discovery conversations?
Part 2 addressed the new concept of Ignition Demos and explored:
- What are Ignition Demos?
- Why should you use Ignition Demos?
- How can you best use Ignition Demos?
You can find the recordings here.