Great Demo!’s Peter Cohan joined Demodesk’s CEO Veronika Riederle for a two-part interview.

Part 1 focused on, “There is no business that is exempt from the impact that COVID-19 has had on the world. Some more than others. But what about doing discovery calls? How have they been affected?”  Topics included:

  • How has the Discovery process changed with COVID?
  • What mistakes do sales teams typically make when leading up to a demo?
  • Can questions take the place of empathy in Discovery conversations?

Part 2 addressed the new concept of Ignition Demos and explored:

  • What are Ignition Demos?
  • Why should you use Ignition Demos?
  • How can you best use Ignition Demos?

You can find the recordings here.

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