The Ignition Demo: A Conversation with Peter Cohan – Podcast

Peter Cohan joined Randy Frank of Navattic to explore the “Ignition Demo”, the spark needed to engage early stage prospects in the buying journey.

We discussed the risks of ignoring today’s “just browsing” prospects (who become tomorrow’s buyers) and the challenges of traditional “overview” demos for those who are “just browsing”.  We also explored how to move the sales and buying processes forward (by a full step!) through the use of Ignition Demos, employing either human or tech touches.

You can find the full 13-minute conversation here and on the Navattic website.

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