Another Type of Demo?

How often do you think prospects come to your website simply to explore “what’s out there?”

The Surprising Road(s) to Demo and Presales Mastery

This article explores the road(s) towards demo and presales mastery – and may change your perceptions whether you are experienced or new to the discipline.

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2020 DEMOFEST Presentations Recordings

The recordings of Peter Cohan’s “7 Habits for Stunningly Successful Demos” presentation and Julie Hansen’s “Acting Tips for Connecting On-Camera” as well the other DEMOFEST sessions and the final panel discussion are available for your viewing pleasure…!

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Some Novel Thoughts About Screening Candidates for Presales Positions

How do we typically evaluate the skills and competencies of applicants for presales positions?

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The Dunning–Kruger Effect – and Demos

People often don’t know what they don’t know…

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Stunningly Awful Demos – The 2020 Great Demo! Top Ten List of What NOT to Do

Here’s a collection of poor tactics, bad errors and faulty steps you can take to increase the likelihood that your demo will be a failure. We recommend that you avoid doing these things!

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Using Analogies and Metaphors (and More) in Demos

Well-crafted analogies and metaphors1 help our audiences remember the key ideas we present in our demos. Some examples are very effective, others could be improved… Let’s explore!

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