Using Analogies and Metaphors (and More) in Demos

Well-crafted analogies and metaphors1 help our audiences remember the key ideas we present in our demos. Some examples are very effective, others could be improved… Let’s explore! Beyond Facts If you simply present your capability (a “fact”), typical audiences don’t...

Seven Habits for Stunningly Successful Demos

Seven Habits for Stunningly Successful Demos Here are seven demo success factors that lead to closed business. We’ll discuss each of these briefly and, for current Great Demo! practitioners, we’ll note where they align with Great Demo! principles. The fine folks at...

Great Demo! Remote Demos Best Practices

Great Demo! Remote Demos Best Practices Want a horror story? I’ll give you a teaser: The punchline is, “Nope, I’m good…” I do a lot of “prep” demos with my customers, asking them to present live demos to me over the web. I was working with a customer and had seen...

A Perfect Demo Environment…

Have you ever heard (or said): “Sorry, I don’t have an example like that in our demo system…” “No, we can’t show that workflow – this is a demo database…” “Our demo environment isn’t up-to-date – that’s why this feature isn’t working…” “No, I don’t have good data to...
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