As a prospect, watching a typical live demo is like…
- Watching paint dry (and just as exciting!)
- Being fed food you don’t want and don’t like (and just as indigestible!)
- Standing in a long refreshments line that barely moves and then when you finally get to the front you find that everything is sold out (yes, even the stuff no-one likes!)
- Going to the hospital for an injury and being subjected to an overview presentation followed by a detailed tour of the facilities and equipment (but never actually receiving any care!)
- Going to a concert but only seeing the (lousy) opening act (the main act never made it to town!)
- Being stuck in a conference room for two hours with no hope of escape (oh, wait, that is a traditional demo!)
As a prospect, watching a Great Demo! is like…
- A breath of fresh air (so fresh that it just crossed the coastline after traveling thousands of kilometers/miles across the ocean!)
- Exploring today’s news (and only consuming the stories you are interested in, and in the depth you want!)
- Ordering dinner ahead of time online, then arriving at the restaurant to have it confirmed and be presented with a delicious meal, with perfect timing (a 3-Star Michelin demo!)
- Being captivated by a compelling story (where you are the hero!)
- Seeing exactly what you wanted to see, conversationally, in the most efficient way (oh yeah, that is a Great Demo!)