How do you suspend disbelief?

Peter Cohan, founder of Great Demo!, chatted with the fine folks at SalesExcellence about “the perfect demo environment”.  In this episode they review some of Peter’s tips on how you can create more compelling demos, with a focus on your demo environment.

There are surprisingly simple things that you can easily incorporate into your daily routine that can have a huge impact on your audiences.

Care for a teaser? Don’t call it a “demo”!

Why?  Because prospects unconsciously translate the word “demo” to mean “fake”.  Want more?  Tune into this intriguing and fun episode.  You can find recordings here.

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