Methodology Basics

A very effective method of presenting Great Demo! Illustrations is a “Before and After.” The “Before” is an image that represents your prospect’s sad,

In your demos when you find yourself saying, “Remember when I…” it means your demo is too complicated!   And here’s your GPS for

It’s You Not We Who can solve your customers’ problems? Is it you, your customers, or both? It may seem like it should be

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci   “Simplification is one mark of real genius” – Dan Ariely   “Everything should be

“Be terse in style, vigorous of phrase, apt, concretely apt, in similitude. Avoid platitudes and commonplaces. Exercise selection. Seize upon things salient, eliminate the

Today I heard a DemoFest presenter say, “you can always use a Harbor Tour demo for those situations where you’ve been given short notice

I find it fascinating that most discovery is far too limited, and most demos go on far too long. The opposite is what yields

How you present software can be as important as what you present.   “We eat first with our eyes.” – Apicius   On a

Imagine you’ve signed up for an in-person cooking class experience… You’ve been told you’ll be following a recipe to create a famous, delicious dish.