Methodology Basics

  “The inverted pyramid doesn’t bore the reader. It gives them what they want straight away.” – The Writing Cooperative   Inverted Pyramid, developed

Of course!   “Nature gave us one tongue and two ears so we could hear twice as much as we speak.” – Epictetus  

“Never Eat Anything Bigger Than Your Head” – Bernard Kliban   The steps required to complete a simple task is a good candidate for

“It isn’t so astonishing, the number of things that I can remember, as the number of things I can remember that aren’t so.” –

“Success is a science; if you have the conditions, you get the result.” – Oscar Wilde The typical adult human can pay attention for

“A college professor is someone who talks in someone else’s sleep.”   The typical adult human can only pay attention for about ten minutes…

Does time play an important role in chunking?   “You can have it all. Just not all at once.” – Oprah Winfrey   Just

Bitesize Bits Are Better: Here’s Your First!   “A wealth of information creates a poverty of attention.” – Herbert A. Simon   Read this

How Discovery on the Fly Results in Buying It Back  “What do you think of this feature?” inquired the rep. “Sorry, don’t need it…”

“What they don’t see won’t hurt you!” There’s a remarkable difference between software and physical products: In software demos, unwanted or unnecessary features can