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“Ooooo – that’s a great tip!”
“Interesting!”
“Love this!”
These are the kinds of comments we see on posts that offer an interesting demo tip, or a clever discovery question, or an inspiring sales adage. Some are useful, on their own, but many others require richer development and context to be truly valuable.
“No disco, no demo!” is a perfect example.
Sounds great, by itself, but it completely misses the extensive nuances of real-life use. Even worse, folks who follow this dictum rapidly become members of the “Sales Prevention Team!”
These small, bite-size posts support and encourage a random approach to learning that has serious flaws. Here are a few analogies as examples:
- You can’t create a great product by coding a few random features.
- You won’t compose a compelling piece music by picking a few random notes.
- It will be tough to prepare a good meal by picking up a random ingredient here and there.
Picking up a few random tips is a similar recipe. You won’t become an effective presales person, salesperson, customer-success player, or marketing individual with a random approach to learning.
So, what’s a solution? Invest in yourself.
Good: Allocate (or carve out!) just fifteen minutes each day to invest in a structured approach to your personal development. Select an article on a topic of interest or importance to you and read it thoughtfully and completely. A ten-page article only takes about fifteen minutes to read yet addresses a topic in sufficient depth to set context and address the nuances.
Better: Read a book. A 200-page book takes about five hours to read, so investing fifteen minutes each day would complete the job in about three weeks. Books enable rich exploration, explanation, and development of topics. And for many people, certain books have changed their practices and their lives significantly for the better!
Best: Take a workshop; get trained. You cannot have a conversation with an article or a book. You cannot get feedback, tuning, or ongoing coaching from written words or audio recordings. It is only when you put new ideas into practice, under the guidance of a skilled facilitator, that you can make meaningful change and know that you are doing it correctly.
Many people whine, “I don’t have time to read an article; I don’t have time to read a book! I’m too busy to attend training!” Frankly, to achieve the kind of growth and development most customer-facing folks desire, you can’t afford not to dig in more deeply!
For those of you who still prefer the “nugget by nugget” approach, explore our blog here: https://greatdemo.com/blog/
For you who quest for more in-depth guidance, choose from the rich selection of articles here: https://greatdemo.com/learn/articles/
For you who wish to make a more meaningful investment in yourselves, consume our books: https://greatdemo.com/learn/books/
And for the wisest of you who choose to empower yourselves with training, you’ll find our workshops here: https://greatdemo.com/training/
There’s an entire gold mine of learning options available for you!
“An investment in knowledge pays the best interest.”
— Benjamin Franklin