EN 
ES 
Illustrations: Doing the Last Thing First!
An Advanced Never Stop Learning! Article
“Wow!” exclaimed the CRO, “You really nailed it. That’s exactly what I’m looking for!”
That’s what often happens when you Do the Last Thing First in a Great Demo! and present a compelling Illustration, but selecting and presenting persuasive Illustrations requires some (*gasp*) thinking and skills development. This article is for:
- Great Demo! training graduates who are looking to refresh and extend their skills.
- Great Demo! book readers, similarly.
- Those who have been exposed to Great Demo! concepts (but didn’t read the book or take training) and who are looking for clarification.
This article addresses:
- What’s an Illustration
- Selecting Your Illustrations
- Presenting Your Illustrations
You can find it here – enjoy!
https://greatdemo.com/illustrations-doing-the-last-thing-first/