Debilitating Demo Diseases – Morsover (Death by Corporate Overview)

Symptoms:

Palpitation of the audience, sleeping audience and, eventually, severe audience loss.  Audience members doodle aimlessly, glance at watches or phones repeatedly, furtively use their phones, and, in one documented case, a prospect got up from the table to physically bang his head on the wall!

Examples:

“Oh my God, no more slides…”

“No, I’m not interested in their founding fathers, their revenues-to-date, the geographic locations of their offices, and I’m really not interested in their mission statement.”

“Please let this be over…!”

Cure:

Perform an immediate Radical Overectomy. Replace with two or three crisp, focused sentences, e.g., “Good afternoon. We’re ABC software, we’ve been in business twelve years, providing forecasting solutions to customers in manufacturing, high tech and other industries with over two thousand customers in eighteen countries around the world. Now, let’s talk about your situation.”

In extreme cases where there is clear and extensive Marketing Metastasis, a deep cut may need to be made into MarCom to help address the root cause.

Begin treatment immediately with repeated applications of Doing Discovery (https://www.amazon.com/Doing-Discovery-Important-Enablement-Processes/dp/B0B8RJK4C2/) followed by daily doses of Great Demo! through page 236. https://www.amazon.com/dp/B0C9SNKC2Y/.