Cries of “Who cares?”, “So what?” and “What’s this good for?” issue from the more vocal members of the audience – and everyone else appears to be apathetic. Bad news!
What could we possibly learn from the realm of restaurants and food that we can apply to the wonderful world of demos? Much more than that one might guess!
Surprisingly Delectable Demos – Delightful Dining Analogies Read More »
Have you ever been in a situation where:
a. You find yourself in front of an audience about which you know nothing of their needs or interests – and they’ve been promised a demo…
b. You are asked to join a web session, right now, and the sales person says, “They asked to see a demo…” (again, you have zero information about the customer)…
c. Someone walks up to you at a trade-show booth and says, “What do you guys do?” or “Show me a demo…”
Are you interested in a delightful self-rescue technique for situations like these?
The Menu Approach – A Truly Terrific Demo Self-Rescue Technique Read More »
Remember newspapers – the analog version of web-delivered news?
News organizations have been presenting information for several hundreds of years, in print and more lately via the web, and they have learned some highly effective practices that we can employ in demonstrating software.
Why Structure a Demo Like a News Article? Read More »
We’ve all experienced some sort of software demo hell, either as a member of the audience, or, more painfully, as the presenter. But the days of live demo hell are slowly beginning to disappear. Presenters are more savvy and strategic in how and what they present, and as a result audiences are being spared the torture. But unfortunately, we are now entering the era of auto-demo hell.
Should or could a recorded or canned demo be “customized”? Interesting and tough challenge…!
More Auto-Demo Hell – A “Customized” Recorded Demo? Read More »
Have you ever delivered a demo to a prospect that doesn’t seem to understand what you are offering them? Have you ever had a prospect say, at the end of a demo, “Um, hmmm, looks interesting; we’ll get back to you later…” (and you never hear from them again)?
Why Don’t They “Get It” – Are They Stupid Or What? Read More »
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