Great Demo! Before and After Illustrations: A Visual Story!

A very effective method of presenting Great Demo! Illustrations is a “Before and After.”

The “Before” is an image that represents your prospect’s sad, painful, current state; the “After” is your software Illustration screen(s) presented with the sound of angels singing!

Imagine that your prospect is considering a digital transformation from paper-based workflows to SaaS processes. A simple example of a “Before” is an image of piles of paper on desks; a more elegant “Before” might include images of overflowing filing cabinets plus a picture of sheets of paper that have literally fallen into cracks behind a desk! Your “After” Illustration could be a screen that captures the new SaaS-supported workflow and/or the output or deliverable the workflow produces.

Bonus idea for face-to-face demos is to have physical stacks of paper to use as props or visual aids!

What do you use for your “Before” and “After” Illustrations?