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Avoiding Harbor Tour Demos: “Ifs”
When you find yourself using “If” early in your demo you are likely embarking on a Harbor Tour – and the more “ifs”, the longer the Tour!
Avoiding Harbor Tour Demos: “Ifs” Read More »
Methodology Basics
Great Demo! Chat Recording: XO: eXtraordinary Outcomes – Episode 34
“We found the origins stories [about the methodology and the book] interesting, but the next sections were particularly useful, as you described and developed many of the Great Demo! key ideas. The segment on Vision Generation Demos clarified my understanding and your discussion of Technical Proof Demos is an excellent introduction for new people and a great refresher for our Workshop graduates.”
Great Demo! Chat Recording: XO: eXtraordinary Outcomes – Episode 34 Read More »
New Great Demo! Certified Coaching Program
We are delighted to announce that Kerry Sokalsky of Presales Mastery is now a Great Demo! Certified Coach – and has launched an innovative program for Great Demo! Workshop graduates.
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“7 Habits for Stunningly Successful Demos” DEMOFEST 2020
In 7 Habits for Stunningly Successful Demos we explored data-driven best practices (as opposed to opinions!):
“7 Habits for Stunningly Successful Demos” DEMOFEST 2020 Read More »
“Scaling Presales Effectiveness”
Peter Cohan joined John Care and Don Carmichael when the fine folks at Consensus convened this panel in a “Scaling Presales Effectiveness” webinar.
“Scaling Presales Effectiveness” Read More »
What is Presales Series: Presales is the Secret to Shorter Sales Cycles
Learn “The 7 Habits of Stunningly Successful Demos” from speaker and author Peter Cohan to ensure you are engaging prospects, fast-tracking deals, and putting competitors on their heels from the first meeting.
Learn how the data generated throughout the technical selling process can unlock secrets to shorten sales cycles from Vivun CEO Matt Darrow.
What is Presales Series: Presales is the Secret to Shorter Sales Cycles Read More »
Great Demo! Intro Webinar – Recording
The fine folks at Zoom hosted a webinar in which Peter Cohan provided an introduction to Great Demo!
Great Demo! Intro Webinar – Recording Read More »
What is the significance of 33334?
That’s how many copies of Great Demo! have been purchased (not including those that have been resold or passed around). This means that at least 33,334 people have been exposed to the Great Demo! methodology – but how many folks have actually changed their habits as a result of reading a book?
What is the significance of 33334? Read More »
“Chunking” in Demos
In Great Demo! Workshops we teach how turn to a firehose demo into a series of consumable “chunks”. Each chunk needs an introduction, body, and summary.
“Chunking” in Demos Read More »
Webinar Recording: Demos as a Team Sport – The Roles of Sales and Presales in Great Demos
Preparing and delivering demos should be perceived as a “team sport” when two or more people are involved on the vendor’s side. The days of “…and heeeeere’s my Demo Monkey…!” should thankfully be over (we hope!). But what are the right roles for sales and presales in demo preparation and presentation?