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An Occasional Daily Quote
“Listening to other companies’ customers is the best way to gain market share, while listening to the visionaries is the best way to create
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Advanced Topics
Demo Don’t: “It’s Slow Today Because…”
How many times have you heard a vendor say in a demo, “It’s slow today because…”? Each time a vendor utters that phrase, they
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Leveraging Attention-Retention Curves in Demos
Leveraging Attention-Retention Curves in Demos A Never Stop Learning! Article When does your audience pay the most attention during your demos? At the beginning?
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Amplify Presales’ Voice!
For years, many presales leaders, managers, and staff have lamented their comparative lack of a substantial “voice” in discussions of sales opportunities, particularly in
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Is This Important?
In demos, how many times can you say, “Now, this is important!” before nothing is? I was watching a recorded demo from a customer
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The Power of the Pause in Software Demonstrations – A Masters Series Article
Have you ever wondered why some presentations linger in your mind long after they’re over? In customer-facing roles, particularly in software demonstrations and solution
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Another Face-to-Face Demo Tip: Not a Fan of Laser Pointers!
Why? Numerous reasons: There is a terrible tendency for presenters to circle the spot around and around and around, leaving the audience watching the
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“Two-Finger” Pointing in Face-to-Face Demos
Have you ever noticed how airline flight attendants point during their safety briefings? Most use the “Two-Finger” method. Why? Because it is the clearest
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Remarkable Demos: What Makes a Demo Truly Memorable?
Remarkable Demos: What Makes a Demo Truly Memorable? A Never Stop Learning! Article “I get paid to point, click, and talk…” – A
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Establish a Never Stop Learning Habit
The Great Demo! website Resources pages are packed with fresh ideas, pragmatic practices, insightful observations, and detailed studies providing you with unlimited access to
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