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Four Opportunities to Harvest: The Value of Informal Success Stories
What might be the single most important asset for your sales and marketing toolkit?
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Advanced Topics
Stunningly Awful Software POCs and Evaluations – A Strategy of Hope?
If your organization’s POCs and evaluations are not as successful as you wish, consider using this list as an assessment tool. If these items sound too familiar then you may want to contemplate making some changes…
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Stand Away From The Mouse! Letting Your Champion Drive
Here’s a terrific way to prove “ease of use”: have a customer representative do the demo…
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Trade-Show Best Practices
Here are a handful of practices to improve interactions (and lead generation) at trade-shows, conferences and expositions…
Trade-Show Best Practices Read More »