From the podcaster:
“Bits about books episode #54 featuring Peter Cohan. We speak with him about his new book Doing Discovery – The Single Most Important Element of Software Sales and Buyer Enablement Processes. The episode is now #LIVE!”
In this 59-minute podcast, Subhanjan Sarkar interviewed me about the recently published Doing Discovery book, exploring the rationale behind writing the book and many of the key ideas. Some fascinating stories were shared as well!
You can listen to the podcast here – enjoy!