Automated Demos Best Practices: Specific Guidance!

“If you automate garbage demos, you’re just sending out lots of garbage!“

It is not simply about presenting a clickstream or a choose-your-own-adventure pathway.

Don’t just record or generate your automated demos by following the clickstream of your “standard demo.” Automated demos are different than human-delivered demos: There is no opportunity for a conversation.

Before beginning, consider your objectives. Are they for demand generation? Provided in response to a prospect’s request to “see a demo?” Offered as proof points? Your objectives impact the context of your automated demos greatly!

Successful automated demos need to satisfy a broad number of parameters (just as human-delivered demos need to, as well!):

• Setting Context
• Problem Identification
• Solution Presentation
• Advantage and Value Communication
• Length
• Call to Action
• Simplicity
• Clarity
• Engagement

You’ll specific guidance on these topics here: https://greatdemo.com/automated-demos-best-practices/

Enjoy!