How many of us have actually purchased enterprise software? How can we, as vendors, enable both novice and experienced buyers to make their buying and value realization processes as frictionless and successful as possible? What is the role of discovery in supporting these efforts?
Upcoming Webinar – How Buyer Enablement is Changing Discovery Read More »
You’ll note that the conversation includes many of the key discovery elements introduced in Doing Discovery. You can find this 27-minute interview here!
Gondola.ai Discovery Video Interview Read More »
“Bits about books episode #54 featuring Peter Cohan. We speak with him about his new book Doing Discovery – The Single Most Important Element of Software Sales and Buyer Enablement Processes. The episode is now #LIVE!”
Bits About Books – Doing Discovery Interview Read More »
The temptation can be strong to try Discovery on the Fly, particularly when the prospect initiates an inbound lead by clicking the “Book a Demo” button. After all, they want to see a demo, right? We’ll just ask them a few questions along the way…
Discovery on the Fly? Some Plane Thinking Read More »
Great Demo!’s Peter Cohan will be joining the fine folks at Demoleap to discuss more about the Doing Discovery methodology, and how Demoleap helps to support a structured, consistent approach:
Upcoming Webinar – The Science of Doing Discovery Read More »
Many people note, correctly, that “discovery is a journey” and that “discovery should be ongoing…” I’m in violent agreement! AND There needs to be clear destinations along the journey – destinations that represent completion of sufficient discovery for that portion of the overall journey.
Discovery Is a Journey – But with Major Destinations Read More »
Sharpen your saw for the Fall, Winter, and beyond! Public Workshops are perfect for individuals or small teams:
EMEA September 6-8 (Virtual)
North America September 7-9 (Virtual)
Upcoming Great Demo! Public Workshops – Early September Read More »
Have you ever reached out to a vendor to learn about an offering – and been refused? Have you ever clicked the “Book a Demo” button on a vendor’s website – and never saw a demo? How did you feel?
What is Lead Churn? Read More »
Great Demo!’s Peter Cohan will be joining DEMOFEST in Palo Alto in person for this 55-minute presentation on Wednesday August 31 at 2:00 PM.
How Buyer Enablement is Changing Discovery – DEMOFEST Silicon Valley Presentation Read More »
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