Nearly all people presenting demos show screens of their software. Very few bring those screens alive!

Consider: how many times have you seen the key screens in your software? Dozens of times? Hundreds of times? Now, how many times has your prospect seen those screens? Your demo is likely their first time.

So, don’t assume that they “get it”. They have no idea what they are seeing!

Anytime you present a key software screen, communicate three things:

  1. What your prospect is seeing;
  2. How that screen helps solve the prospect’s problems; and
  3. How much – communicate the value of making the change.

Bring your software screens alive!

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