What You Are Looking at Here Is…

Nearly all people presenting demos show screens of their software. Very few bring those screens alive!

What You Are Looking at Here Is… Read More »

SKO Topic That SWINGS the Needle?

Looking for something that not only “moves the needle” but swings it into a whole new category? It is time to uplevel the team’s discovery skills!

SKO Topic That SWINGS the Needle? Read More »

Stunningly Awful Discovery and Demos Viewed as an Appalling Dining Experience

As you read this story, contemplate how it maps to traditional ineffective and inadequate discovery and demos.
Imagine that you and four colleagues are a bit hungry and decide to have a bite…

Stunningly Awful Discovery and Demos Viewed as an Appalling Dining Experience Read More »

Typical Discovery?

What could possibly go wrong?

Typical Discovery? Read More »

Published every two weeks: tips, updates on Great Demo! webinars, podcasts and other events, access to recordings, info on new cool tools, Public Workshops, links to our most recent articles and more. What an easy way to stay up to date with everything Great Demo!

Great Demo! Newsletter? Read More »

How Are Sales Demos Different from Training?

In both cases, you are asking people to change. Accordingly, you can apply many of the key Great Demo! concepts to both sales demos and training.

How Are Sales Demos Different from Training? Read More »

Upcoming Great Demo! Public Workshops

Sharpen your saw for the Fall, Winter, and beyond! Public Workshops are perfect for individuals or small teams:

Upcoming Great Demo! Public Workshops Read More »

Doing Discovery Book Now Fully Available – Paperback, Audiobook, and Kindle

We are delighted to announce the full launch of Peter Cohan’s new book Doing Discovery, providing a methodology for a structured approach to doing discovery for B-to-B software. Doing Discovery is available in paperback, Audiobook, and Kindle versions.

Doing Discovery Book Now Fully Available – Paperback, Audiobook, and Kindle Read More »