“This book is the book I never knew I needed to read!” – Adam Freeman, The Access Group

We are delighted to announce the full launch of Peter Cohan’s new book Doing Discovery, providing a methodology for a structured approach to doing discovery for B-to-B software. Doing Discovery is available in paperback, Audiobook, and Kindle versions.

For those interested in purchasing multiple copies for SKOs, QBRs or other events, please contact us for more information.

The book represents a significant departure from traditional methods and offers an opportunity to establish sustainable competitive advantages for those who implement the methodology.

Looking forward to hearing your experiences applying the ideas in practice!

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