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There’s a lot of discussion today about storytelling in demos and related sales activities. Many software vendors talk about “The Journey” or “The Customer’s Journey” as a storyline. We need to ask ourselves, however, what is important for your prospect or your customer?
Is it really the Journey, or is it the Destination, or possibly Both?
What’s in This Article for You?
- What’s the Difference between the Journey and the Destination?
- It’s All about Value
- When It’s Not the Journey
- When It Is the Journey
- When It Is the Destination
- When It Is Both
- A Matter of Perspective
You can find the full article here: https://greatdemo.com/demo-storylines-journey-destination-or-both/
Enjoy!