Demo and Presentation Guidance from 1903

“Be terse in style, vigorous of phrase, apt, concretely apt, in similitude. Avoid platitudes and commonplaces. Exercise selection. Seize upon things salient, eliminate the rest, and you have pictures. Paint those pictures in words … Tell it all in the opening paragraph as advertisement of contents, and in the contents tell it all over again. Then put a snapper at the end, so if they’re crowded for space they can cut off your contents anywhere, reattach the snapper, and the story will still retain form. There, that’s enough.”

– Jack London, Amateur Night, 1903

 

And that’s Great Demo!

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