EN 
ES 
A Prospect’s Tale
A Prospect’s Tale A Hopefully Humorous Account of Woe and Triumph (A Never Stop Learning! Article) What’s in this article for you? Part
Storytelling
ChatGPT for Analogies
One terrific use of ChatGPT is to suggest analogies (or metaphors) to aid in your descriptions of features, functions, problems, outcomes, etc. For example,
ChatGPT for Analogies Read More »
Storytelling Umami
What makes a good story great? The story itself can have all the elements of a good story (see Chip and Dan Heath’s Make
Storytelling Umami Read More »
Storytelling in Demos: The Hero’s Journey in 60 Seconds…!
Nearly all sales and presales folks want to improve their storytelling skills in demos and discovery conversations. Here’s one simple approach: present a hero’s journey story in 60 seconds…
Storytelling in Demos: The Hero’s Journey in 60 Seconds…! Read More »
Webinar Recording: Storytelling and Demos
What makes an engaging story? How do you use stories in your demos in a way that connects to your audience?
Webinar Recording: Storytelling and Demos Read More »
Could Your Demos Be Better?
Consider this a checklist and identify where you could do better…
Could Your Demos Be Better? Read More »
Demo “Storylines”: The Journey, The Destination, or Both
Many software vendors talk about “The Journey” or “The Customer’s Journey” as a storyline for their demos. We need to ask ourselves, however, what is important to the customer?
Demo “Storylines”: The Journey, The Destination, or Both Read More »
Using Analogies and Metaphors in Presales – Podcast
“On the PreSales Podcast, James Kaikis and Peter Cohan connect on the topic “Analogies and Metaphors in PreSales”.
Using Analogies and Metaphors in Presales – Podcast Read More »
Using Analogies and Metaphors (and More) in Demos
Well-crafted analogies and metaphors1 help our audiences remember the key ideas we present in our demos. Some examples are very effective, others could be improved… Let’s explore!
Using Analogies and Metaphors (and More) in Demos Read More »
Storytelling in Demos
Stories can be one of the most effective mechanisms in demos to help your customers remember – and re-communicate – the use cases and value of your offerings.
Storytelling in Demos Read More »