“On the PreSales Podcast, James Kaikis and Peter Cohan connect on the topic “Analogies and Metaphors in PreSales”.
Peter Cohan, founder and principal of The Second Derivative and the Great Demo! methodology, talks about how using analogies and metaphors in your sales cycles can be extremely impactful and allow for customers to connect the dots more so than seeing your product.”
You can find the podcast here. Enjoy!