What is Presales Series: Presales is the Secret to Shorter Sales Cycles

Learn “The 7 Habits of Stunningly Successful Demos” from speaker and author Peter Cohan to ensure you are engaging prospects, fast-tracking deals, and putting competitors on their heels from the first meeting.
Learn how the data generated throughout the technical selling process can unlock secrets to shorten sales cycles from Vivun CEO Matt Darrow.

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Your Persona Demo is Failing!

The breakdown with persona-based demos is the lack of ability to fully connect the challenges your audience is having with the value your solution provides.

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The Surprising Road(s) to Demo and Presales Mastery

This article explores the road(s) towards demo and presales mastery – and may change your perceptions whether you are experienced or new to the discipline.

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2020 DEMOFEST Presentations Recordings

The recordings of Peter Cohan’s “7 Habits for Stunningly Successful Demos” presentation and Julie Hansen’s “Acting Tips for Connecting On-Camera” as well the other DEMOFEST sessions and the final panel discussion are available for your viewing pleasure…!

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The Dunning–Kruger Effect – and Demos

People often don’t know what they don’t know…

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Seven Habits for Stunningly Successful Demos

Here are seven demo success factors that lead to closed business.

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What’s the Value of Better Demos

For the clueless, not a thing. But for those who are awake and aware, better demos are exceptionally valuable…

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Stunningly Successful Methodology Implementation – Best (and Worst) Practices

This article was specifically written for:
– Presales managers and mentors (guidance on implementation and coaching your team)
– Presales individual contributors (read the article as if you were coaching yourself)
– Anyone contemplating implementing a sales or presales methodology (especially senior management)

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What Can We Learn From Analyzing 67,439 Demos? Some Surprising Insights

What can we learn by analyzing 67,149 software demos? A great deal…!

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Stunningly Awful Demos – The Great Demo! Top Ten List of What NOT to Do

Here’s a collection of poor tactics, bad errors and faulty steps you can take to increase the likelihood that your demo will be a failure. We recommend that you avoid doing these things!

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