How many web demos and presentations start with, “Can you see my screen?” – following by nothing but the presenter talking and clicking?
Ask yourself, what do you do? Are your audiences engaged?
When you ask your audience, “Any questions so far?” how often do you hear “Nope, we’re good…” or the chirp-chirp of crickets in an empty room?
Want a horror story?
I’ll give you a teaser: The punchline is, “Nope, I’m good…”
Great Demo! Remote Demos Best Practices Read More »
Some folks start making changes right away. Others watch to see how it goes with their peers. And (sadly) a few ignore the investment completely…
Stunningly Successful Great Demo! Implementation – A Practitioner’s Perspective Read More »
The wonderful thing about “toolkit” software offerings is that they can do so many things – the challenge is that the customer often doesn’t know what’s possible – they have no vision of a solution…
A Story of LEGOs and Demos Read More »
Have you ever wondered what the best time of day is to perform a demo…
When is the Right Time to Demo? Read More »
For the clueless, not a thing. But for those who are awake and aware, better demos are exceptionally valuable…
What’s the Value of Better Demos Read More »
This article was specifically written for:
– Presales managers and mentors (guidance on implementation and coaching your team)
– Presales individual contributors (read the article as if you were coaching yourself)
– Anyone contemplating implementing a sales or presales methodology (especially senior management)
Stunningly Successful Methodology Implementation – Best (and Worst) Practices Read More »
Here’s a novel idea: Go visit your new customers four or five months after they purchased your software and after they have deployed it into production use. Ask them, “How are you using our software? What applications have you implemented? What value are you receiving?”
Consider the sum of an organization’s knowledge, know-how, tools, techniques, tips and success stories related to demonstrating one’s offerings. As with other types of capital, how can this best be captured, developed, and leveraged? How is it valued (how should it be valued)? And is what you have today sufficient?
Demo Capital – Underutilized, Undervalued and Often Insufficient Read More »
Stories can be one of the most effective mechanisms in demos to help your customers remember – and re-communicate – the use cases and value of your offerings.
Storytelling in Demos Read More »
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