Could Your Demos Be Better?

Which of these do you (or your team) suffer from? You didn’t do any discovery You did qualification, but not discovery You have no

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Demos for Executives – A Never Stop Learning Article

“Get to the point…!” – Nearly Every Executive Exasperated by Traditional Salespeople What’s in This Article for You? A Real-life Story of Transformation

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Precision vs Accuracy in Demos

What’s the difference between precision and accuracy – and how does this relate to demos? “Accuracy is how close a given set of measurements

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Demos, Discovery, and AI: Fireside Chat Recording

Great weekend listening: We unpacked a lot in this 47-minute conversation! Minutes:Seconds 00:30 Welcome and background 02:15 How and why Fahad founded PuppyDog.io –

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Doing Discovery with Your Prospects’ Executives

“Get to the point…!” – Nearly Every Executive Exasperated by Traditional Salespeople What’s in This Article for You? A Real-life Story Another Real-life Story

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Creating Demos That Sell: Leveraging AI to Win Over Customers

I’ll be joining the fine folks at PuppyDog.io for this exploration of proven practices and cutting-edge technology: Wednesday November 13 at 9:00 AM Pacific

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Make EVERY customer a reference customer!

Make EVERY customer a reference customer! Read More »

Demos and Julia Child: What Can We Learn from Cooking Shows?

Julia Child brought French cooking dishes and methods into American households in the last century (1963-1973 or thereabouts) in her entertaining and educational cooking

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Automated Demos Best Practices

“If you automate garbage demos, you’re just sending out lots of garbage!“ – Peter E. Cohan (Me!) This article is for vendors who

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The Incredible Value of Value Realization Events

“Every diagnosis and treatment need a corresponding prognosis…!” – Me Wouldn’t it be a delight to dramatically differentiate in discovery? It’s easy! Once your

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