As you read this story, contemplate how it maps to traditional ineffective and inadequate discovery and demos.
Imagine that you and four colleagues are a bit hungry and decide to have a bite…
Stunningly Awful Discovery and Demos Viewed as an Appalling Dining Experience Read More »
Published every two weeks: tips, updates on Great Demo! webinars, podcasts and other events, access to recordings, info on new cool tools, Public Workshops, links to our most recent articles and more. What an easy way to stay up to date with everything Great Demo!
Great Demo! Newsletter? Read More »
In both cases, you are asking people to change. Accordingly, you can apply many of the key Great Demo! concepts to both sales demos and training.
How Are Sales Demos Different from Training? Read More »
Sharpen your saw for the Fall, Winter, and beyond! Public Workshops are perfect for individuals or small teams:
Upcoming Great Demo! Public Workshops Read More »
We are delighted to announce the full launch of Peter Cohan’s new book Doing Discovery, providing a methodology for a structured approach to doing discovery for B-to-B software. Doing Discovery is available in paperback, Audiobook, and Kindle versions.
Doing Discovery Book Now Fully Available – Paperback, Audiobook, and Kindle Read More »
“This story could be called, ‘The Sales Prevention Team’!” he commented ruefully. The Workshop participants and I all leaned forward to listen…
A Demo Horror Story – Snatching Defeat from the Jaws of Victory Read More »
Traditional demos are easy, but often don’t achieve the desired objectives. Great Demo! demos take more work but yield terrific results!
Traditional Demos Are Easy, But… Read More »
How many of us have actually purchased enterprise software? How can we, as vendors, enable both novice and experienced buyers to make their buying and value realization processes as frictionless and successful as possible? What is the role of discovery in supporting these efforts?
Upcoming Webinar – How Buyer Enablement is Changing Discovery Read More »
You’ll note that the conversation includes many of the key discovery elements introduced in Doing Discovery. You can find this 27-minute interview here!
Gondola.ai Discovery Video Interview Read More »
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