Using Analogies and Metaphors in Presales – Podcast

“On the PreSales Podcast, James Kaikis and Peter Cohan connect on the topic “Analogies and Metaphors in PreSales”.

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Presales Tools Tools Tools!

Here are a handful of emerging and established tools – either created specifically for presales and/or having terrific application for presales folks. We are listing each with text from the vendor followed by a few of our comments.

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Terrific Zoom Tip

You can use your spacebar as a “push-to-talk” button when your microphone is muted in Zoom.

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Another Type of Demo?

How often do you think prospects come to your website simply to explore “what’s out there?”

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The Surprising Road(s) to Demo and Presales Mastery

This article explores the road(s) towards demo and presales mastery – and may change your perceptions whether you are experienced or new to the discipline.

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Some Novel Thoughts About Screening Candidates for Presales Positions

How do we typically evaluate the skills and competencies of applicants for presales positions?

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The Dunning–Kruger Effect – and Demos

People often don’t know what they don’t know…

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Using Analogies and Metaphors (and More) in Demos

Well-crafted analogies and metaphors1 help our audiences remember the key ideas we present in our demos. Some examples are very effective, others could be improved… Let’s explore!

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