Sadly, not enough!

Most focus on the least important idea:

how the software works.

And they ignore

what problems need to be addressed,

why it is important, and the

value of making the change.

Use these attributes and assess –

Setting Context:

Who is this for (who should watch it and why)?

Problem Identification:

What problems are being addressed (or need to be addressed)?

Solution Presentation:

What solutions are offered?

Value Communication:

What is the tangible value of making the change?

Length:

Is the length consistent with the objective of the demo?

(E.g., Vision Generation vs Technical Proof vs Training)

Call to Action:

What do you want your prospect to do?

Simplicity:

Does it communicate a message that can be easily retold?

Clarity:

Is it easy to understand?

Engagement:

Are prospects focusing on the demo or multi-tasking?

And here are resources to help improve your automated demos:

Reading:

Self-paced online training:

Hands-on workshops for individuals and teams:

Paul Pearce [email protected] (Americas)

Natasja Bax [email protected] (EMEA)

Are Automated Demos Getting the Job Done?