Is it…
- A qualified lead?
- Ten questions?
- Twenty questions?
- Fifty questions?
- A longer list of questions?
- One hour per person?
- A clear definition of “pain”?
How much discovery is enough? It is when both of the following are true:
When you (the vendor) have sufficient information to confidently and clearly propose a precise solution;
and
When your prospect is comfortable that you have a sufficient understanding of their situation to confidently and clearly propose a precise solution!
https://www.amazon.com/Doing-Discovery-Important-Enablement-Processes/dp/B0B8RJK4C2/