Doing Discovery with Your Prospects’ Executives

“Get to the point…!”

– Nearly Every Executive Exasperated by Traditional Salespeople

What’s in This Article for You?

• A Real-life Story
• Another Real-life Story
• Who Is an Executive?
• Discovery with Executives
• Two More Tips

A Real-life Story

A few years ago, I was contacted by an executive who was a previous customer and who had recently taken a leadership position at a new company. Our conversation lasted only twenty minutes, but covered the following…

Read the balance of this article here!