Overview Demo? A True Story
“What’s he doing?” – Whispered my colleague in my ear I was a third party joining a demo presented by a partner vendor
Overview Demo? A True Story Read More »
“What’s he doing?” – Whispered my colleague in my ear I was a third party joining a demo presented by a partner vendor
Overview Demo? A True Story Read More »
What a great idea… A colleague shared his intriguing strategy for consuming Suspending Disbelief: A Collection of Sales, Presales, and Marketing Stories (and Lessons
A Story a Day – A Rewarding Strategy! Read More »
I was surprised when I heard this recommendation from three separate people… They said they were working their way through business books and needed
Take a Break from Your Reading…? Read More »
When shown a new software feature… An American will say, “Wow, that’s awesome!” A German will say, “Ja, well, it is adequate.” And
An Abbreviated Cultural Translation Table Read More »
Why do people always offer to “walk” me through a demo of their software? Frankly, I’d prefer to run! “Walking” implies a long, detailed,
“Walk You Through Our Demo?” Read More »
I was the prospect listening to a vendor present their offering. The salesperson was working his way through their product presentation and entered a
More Premature Elaboration: A Competitive Oops! Read More »
From the fabulous Hosts: “Stories are what make us human. They’ve helped us pass down knowledge and values for generations. Take the tortoise and
Diary of a Sales Engineer – Storytelling Episode! Read More »
Not long ago, I was working with a high-level champion who had purchased and enjoyed our product at his previous company and wanted to
Ass-u-me – A Short-cut Discovery Tragedy! Read More »
Buck’s Restaurant in Woodside, California was renowned as a place where many Silicon Valley startups were founded. Stories of cocktail-napkin drawings sketched at Buck’s
A Late Majority Story: No Compelling Reason to Change Read More »
Elevator pitches are sadly boring and ineffective. Here’s a story that led to a new way to catalyze sales conversations! Many years ago (in
A Surprisingly Effective Alternative to Elevator Pitches: Provocative Questions! Read More »