EN 
ES 
If you are thinking of drafting a book, or in the process of writing a book, this episode is for you!
In this podcast, host Evgeniy Kharam interviews Peter E. Cohan – the author of Great Demo! and Doing Discovery – to explore what it takes to draft, publish, and revise successful business books.
In this twenty-seven-minute discussion, we explored:
- 00:01 Intros
- 00:02 Why write Great Demo! – what was the inspiration?
- 00:04 Developing, testing, tuning, and hardening the new approach
- 00:05 Who should consume the book? “Anyone who moves a mouse…”
- 00:06 Traditional vs modern routes to publishing
- 00:08 Strategies for drafting content – gush vs structured approach
- 00:10 Book release strategies and marketing
- 00:11 How books can drive training
- 00:12 Why write a second edition – how books can age
- 00:14 Personal “voice;” proofing, and copyediting; production strategies; improving your voice
- 00:16 Time (mis)management and breathers while drafting
- 00:17 How do you deal with rejection? (Poorly!)
- 00:18 Embracing feedback
- 00:19 How long should your book be, and in what formats?
- 00:20 Fundamentals vs advanced topics
- 00:22 Will the Third Edition be the final one?
- 00:23 Evergreening your book: strategies for updating and providing supplementary material
- 00:25 How do you know when you are done?
You can find the podcast here: https://www.security-architecture.org/episode/cie082-peter-cohan
And if you are working on a book now or contemplating it, feel free to contact me at PCohan@GreatDemo.com!
Enjoy!