EN 
ES 
Symptoms:
Demo begins by introducing Mike the Manager, Eunice the End-User, Veronica the VP, Andrew in Accounting, Sally the Sales Director, and Ike from IT. Presenter immediately loses track of which pronoun to use: I, you, he, she, them, they, um, hmmm. Audience immediately loses patience. Sales rep loses deal, misses quota, and suffers Terminus Abruptus.
Examples:
“Next, I’ll show you how Eunice enters the account information, which you can use to calculate the total so she can add the new lines which I need for the next section.”
Cure:
Apply restraints; purge excess pronouns (Pro-No™ and Pronoun-Be-Gone® are two products often recommended and can be purchased over the counter). Replace with “you” exclusively.
You’ll find the full cure in Great Demo!