Methodology Basics

There are only a few letters difference between a demonstration and demolition! Traditional approaches demolish demos by: Saving the best for last Showing how

Illustrations: Doing the Last Thing First!  An Advanced Never Stop Learning! Article “Wow!” exclaimed the CRO, “You really nailed it. That’s exactly what I’m

A very effective method of presenting Great Demo! Illustrations is a “Before and After.” The “Before” is an image that represents your prospect’s sad,

In your demos when you find yourself saying, “Remember when I…” it means your demo is too complicated!   And here’s your GPS for

It’s You Not We Who can solve your customers’ problems? Is it you, your customers, or both? It may seem like it should be

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci   “Simplification is one mark of real genius” – Dan Ariely   “Everything should be

“Be terse in style, vigorous of phrase, apt, concretely apt, in similitude. Avoid platitudes and commonplaces. Exercise selection. Seize upon things salient, eliminate the