Sales Training Blog | Demo & Discovery Tips | Great Demo

Great Demo!

Blog

How Can Setting Expectations Impact Sales?

A sales methodology trainer shared this intriguing story: “There were two vendors competing for a prospect’s business, a very large opportunity. Both vendors were ...

My Cup Is…?

The optimist says, “My cup is half full!” The pessimist says, “My cup is half empty!” The presales person says, “That cup is twice ...

Want a Demo Horror Story?

The Credit Card Story: I was doing a demo for a small but important prospect.   The CEO of the company was the key ...

How to AVOID Discovery Feeling Like an Interrogation

Discovery should be perceived by your prospects as a two-way conversation, where both parties take away useful information.   “A conversation is a dialogue, ...

The Myth of the Informed Buyer – And the Importance of Vision Reengineering!

Do you know everything about the products you buy?   “Informed decision-making comes from a long tradition of guessing and then blaming others for ...

Power Tools of Communication: Analogies and Metaphors!

Sometimes a good metaphor or analogy can save the day.   “People don’t resist change. They resist being changed!” – Peter Senge   Years ...

The Origin of Value Realization Events: A Delightful Differentiator!

Waaay back at the turn of the century (2000, not 1900), I purchased a CRM system for my organization, amounting to an investment of ...

Buyer Enablement and Transition Vision: Which Vendor Will Get Your Business?

“Drive-in banks were established so most of the cars today could see their real owners.” – E. Joseph Cossman “If all the cars in ...

Buyer Enablement: A Whole New Game

Buyer Enablement endeavors to remove as much friction as possible from prospects’ buying processes and anticipate their needs. It is a major, delightful shift ...

Discovery: The Surprising Importance of Environment

Experience is knowing what questions to ask.   “If at first you don’t succeed, that’s about average for a construction project.” — Sam “The ...

Illustrations Article: Doing the Last Thing First!

Illustrations: Doing the Last Thing First!  An Advanced Never Stop Learning! Article “Wow!” exclaimed the CRO, “You really nailed it. That’s exactly what I’m ...

What Did You Say? What Did You Mean?

Word choice can be critical!   “The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw ...

Discovery Tip and Story: Tour the Facilities!

An intriguing discovery dimension is learning about your prospects’ physical environment, and it can be differentiating.   “The real voyage of discovery consists not ...

“I Want This to Be Interactive…!”

“Half the world is composed of people who have something to say and can’t, and the other half who have nothing to say and ...

The System Is a Bit Slow Right Now…

Dealing with software disasters can cause frustration, fear, and panic, and sometimes surprising elegance.   “Programming today is a race between software engineers striving ...

Too Easy?

When you find you repeat the same, exact process over and over and over, you should consider automating it.   “The first rule of ...

Even an (Idiot) Executive Can Run It!

He did indeed touch type: He just used two fingers.   “Simplicity is the ultimate sophistication” – Leonardo da Vinci   I once worked ...

Multiple Currencies?

(Before the appearance of the Euro, we maintained a collection of envelopes each containing a European currency: German Marks, French Francs, Italian Lira, Spanish ...

English, Simply

This was a personal Dunning Kruger experience for me.   “In literature the ambition of the novice is to acquire the literary language; the ...

Demos: Stuff Over Fluff

If your demo content isn’t meaningful, adding decorations won’t help. In fact, it may hurt!   “Get your facts first, then you can distort ...

The Sales Distraction Team

This took place when screen sharing was still comparatively crude.   “You can always find a distraction if you’re looking for one.” – Tom ...

Another Member of the Sales Prevention Team

A lack of situational awareness can be costly.   “It’s the little details that are vital. Little things make big things happen.” –  John ...

A Refreshing Example of Using Props and Visual Aids in Vision Reengineering

Prospects don’t know what they don’t know, and part of discovery is to understand and address this.   “An optimist will tell you the ...

Verbal Aikido

One of the key ideas of Aikido is to deflect your opponent’s energy and momentum or use it against them. The same idea can ...

Inadvertent Question Grading

Here’s another reason to pay attention to your habits.   “I could have been a Rhodes Scholar, except for my grades.” – Duffy Daugherty ...

Park It!

Discussions about the relative merits of technology can be endless.   “The real problem is not whether machines think but whether men do.” – ...

The Golden Question

A clever version of a traditional approach resulted in an unanticipated outcome.   “Judge a man by his questions rather than his answers.” – ...
Scroll to Top