What is the “Butter Test”? It’s another term for the “5-Second” analysis for user interface navigability. Very simply, it is a method to ensure that
The “Butter Test” for Live and Automated Demos Read More »
“The difficulty lies, not in the new ideas, but in escaping from the old ones.” – John Maynard Keynes
“The Difficulty Lies, Not in the New Ideas…” Read More »
Too many automated demos are uncompelling and ineffective. Why? If you’re just presenting features, your automated demos will fail. When you create automated
Automated Demos: Garbage In, Amplified Garbage Out? Read More »
“Who dares to teach should never cease to learn.” – John Cotton Dana
“Who Dares to Teach…” Read More »
The more strands and attachment points the better! Have you ever seen a spiderweb in a good breeze and been amazed at its tenacity?
How Is Memory Strength Like a Spiderweb? Read More »
A Never Stop Learning! Article What’s in this article for you? Understanding Critical Business Issues (CBIs) can make the difference between successfully closing business
Uncovering Critical Business Issues – What, Why, and How Read More »
Revenue Generators: You won’t like this while it is happening, but you’ll thank your leaders afterwards! “Now THIS is different…!” I thought. I was
SKO Swipes: Revenue Leaders LOVE These! Read More »
“I was gratified to be able to answer promptly, and I did. I said I didn’t know” — Mark Twain
“I was gratified to be able to answer promptly…” Read More »
One day, a head of sales called me, out of the blue, and opened the conversation with, “Our demos suck…!” This was one of
Uncovering Critical Business Issues: A True Story Read More »
When should you communicate tangible, specific value in your demos? Frequently! In Great Demo! methodology, our guidance includes: Right at the beginning of the
When Should Value Be Communicated? Read More »
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