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The SaaS Backwards Podcast and Great Demo!
Why Your Demos May be Costing You Deals I joined the fine folks at Austin Lawrence Group for this 35-minute conversation: 00:45 Provocative Questions!
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Methodology Basics
“You Must Now Show Us How…!”
Early Experiments with Great Demo! Illustrations One hundred years ago I was working out of our Swiss office with the mission to “Achieve deployment
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A Painful Logo Slide Lesson
“Cured me!” I commented to my colleague, after a visit to a prospect. He had wondered why I didn’t do a corporate overview presentation
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Demo Tip #233: One Picture Is Worth…
Demo Tip #233: One picture is worth a thousand words; one compelling screen is worth a thousand mouse clicks! (That’s a Great Demo! Illustration.)
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Webinar Recording – This Was a Good One: Seven Validated Habits for Stunningly Successful Demos!
You can find the recording here! “You’ve prepared, you’ve practiced, you’ve poured your heart into your demo… and still, no sale. What gives? Peter
Stunningly Awful Demos – The Painful Irrelevance of Setup Mode
Or How to Make Your Software Look Complicated, Confusing, Overwhelming, and Expensive Or How Setup Mode Is Destroying Your Demos! A Never Stop Learning!
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Stunningly Awful Demos – The Painful Irrelevance of Setup Mode
How to Make Your Software Look Complicated, Confusing, Overwhelming, and Expensive Or How Setup Mode Is Destroying Your Demos! A Never Stop Learning! Article
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How Many Mouse Clicks Are in Your Demos? Beware the Horrors of Click Fatigue!
Perform and record your typical demo and count the mouse clicks. How many clicks were there? 10-25? Bravo for you! 50? OK… 100? Oh
How Many Mouse Clicks Are in Your Demos? Beware the Horrors of Click Fatigue! Read More »
Demos and Cooking Shows Part 4: “We Eat with Our Eyes First”
Compare: a blob of stew plopped onto a plate vs that same preparation ladled carefully into a large, artistic bowl, sprinkled with snipped greens,
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Demos and Cooking Shows Part 2: Nobody Wants to Watch You Chop Vegetables
Consider: You never see the chef chop onions on-screen! Instead, all the ingredients have been prepared ahead of time and made ready to use
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