Hacer tangibles las cifras monetarias

What can $100 buy? $1,000? $25,000? $1,000,000?

It is often hard to associate an amount with a tangible deliverable, and it gets more difficult as the numbers grow larger:

• In the U.S., $1 buys a pound of fresh vegetables, on average (454 grams).
• Un libro normal cuesta alrededor de $16.
• The average cost of dinner in a restaurant for two in the U.S. today ranges from $50 (two seniors, sharing a burger with fries and two beers, including tax and tip) to $150 or more (highly dependent, of course, on location, appetite, and selection!).
• $2,000 buys you the average combination of washer and dryer in the U.S. (installation no incluido).
• The typical lower-end compact car costs $23,000 (registration, insurance, taxes, fuel, and maintenance are not included!).
• $419,000 is the price for the average house in the U.S. (I won’t even comience enumerar lo que es no incluido en este importe, así que prepárate). Para la mayoría de las personas, este es el artículo más caro que compran en su vida.

Por encima de esta cantidad, cada vez es más difícil de comprender:

• ¿Qué puedes comprar por $1 millón? A realmente (¿O un garaje en el corazón de Silicon Valley?)
• What can you do with $10 million? A penthouse in New York? A small private jet?
• ¿$100 millones? Ese es el coste típico de un nuevo enlace de autopista en California (por supuesto, la estimación original era que el trabajo podría hacerse por $35 millones...).
• ¿Mil millones? No tengo ni idea...
• ¿Un billón? Ni siquiera sé cuántos ceros hay que poner.

So, when communicating value, especially with large numbers, we need to tie them to things that are concrete. In our healthcare example (from Monday January 5: https://greatdemo.com/arithmancy-the-magic-of-numbers/), the three minutes saved with each interaction translated into the equivalent of gaining twelve additional doctors: Eso es algo que la mayoría de nosotros puede visualizar.

To give you example that might be close to home, a successful SaaS company generating $24 million annually could be su company, if you have about 120 employees (based on a good ratio of $200,000 of revenue per employee). You can use this ratio to scale up or down: A smaller successful company of 60 employees would generate $12 million, etc.

Here’s another: I am sad to report that I have flown over 3 million miles on United Airlines. How far is that? It’s like circling the earth 120 times at the equator or traveling to the moon and back six times! (“Aaaaaagh!” was my quiet scream when I realized this!)

The challenge when communicating value is to find tangible examples that your prospect players can comprehend. Be prepared with a few concrete examples!

And here are ideas to help with those examples – enjoy!

https://greatdemo.com/analogies-and-metaphors-in-demos-and-discovery/