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You can learn the hard way or…
“I’ve been a longtime fan of Peter Cohan, and Suspending Disbelief did not disappoint. He’s one of the few authors who can genuinely plant me in a chair and keep me there cover to cover—and this book was no exception.
What makes this book stand out is how effectively it uses storytelling to teach. As Peter explains, stories are what make ideas stick, and he practices exactly what he preaches throughout. Each chapter delivers a short, engaging story with a clear takeaway!
I found many of the scenarios incredibly relatable (sometimes uncomfortably so!), and that’s what makes the lessons so valuable. Whether you’re early in your career or have years of experience, you’ll see yourself in these stories—and more importantly, you’ll walk away with practical insights you can apply immediately.
Entertaining, insightful, and highly actionable. Highly recommended.”
Suspender la incredulidad: Una colección de historias de ventas, preventas y marketing (y lecciones aprendidas)