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Suspending Disbelief: “Short Stories, Big Lessons”
You can learn the hard way or… “I’ve been a longtime fan of Peter Cohan, and Suspending Disbelief did not disappoint. He’s one of
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Cuentacuentos
Founding and Growing Your New Company Podcast: Why Most B2B Software Demos Fail and How to Fix Them
I joined Emmanuel King Ibironke of The Intelligence Forge for this discussion of demos, discovery, and founding and developing a training and content business.
Demo Skills Level 8 – Applies Storytelling!
Next to “communicating business value” storytelling is the most frequent demo skills improvement sought by sales and presales managers. But just “wrapping a story
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Life Sciences Sales Lab Podcast – Flipping the Demo!
“In the world of life sciences, we often fall into the trap of the “Harbor Tour”—dragging our prospects through every single feature, button, and
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That’s a Zippy Mouse! A True Tradeshow Story
Some habits can be changed… We were on booth duty the morning after a long, but enjoyable evening on Bourbon Street listening to Dixieland.
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What’s a Good Story?
Are You Telling Stories or Just Reciting Facts? Part 2: What’s a Good Story? “You need a search capability, we provide that capability
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Effective Storytelling in Discovery, Demos, and More
Effective Storytelling in Discovery, Demos, and More A Never Stop Learning! Article “Tell me the facts and I’ll learn. Tell me the truth
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“I finally had a chance to read Suspending Disbelief by Peter Cohan and let me tell you, it’s 🔥”
“I thought I’d skim a story or two… but I couldn’t put it down.” “🚀 Just finished Suspending Disbelief by Peter Cohan… and it’s
Are You Telling Stories or Just Reciting Facts?
What’s the difference? Great stories get remembered and retold; Facts, on their own, just fade away and disappear! I first heard this
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Type Two Fun and Storytelling
Of course, everyone knows the three types of fun: Type One Fun: It was fun while it was happening, and it is fun to
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