I joined Emmanuel King Ibironke of The Intelligence Forge for this discussion of demos, discovery, and founding and developing a training and content business.
Next to “communicating business value” storytelling is the most frequent demo skills improvement sought by sales and presales managers. But just “wrapping a story
Demo Skills Level 8 – Applies Storytelling! Leer Más "
“In the world of life sciences, we often fall into the trap of the “Harbor Tour”—dragging our prospects through every single feature, button, and
Life Sciences Sales Lab Podcast – Flipping the Demo! Leer Más "
Some habits can be changed… We were on booth duty the morning after a long, but enjoyable evening on Bourbon Street listening to Dixieland.
That’s a Zippy Mouse! A True Tradeshow Story Leer Más "
Are You Telling Stories or Just Reciting Facts? Part 2: What’s a Good Story? “You need a search capability, we provide that capability
What’s a Good Story? Leer Más "
Effective Storytelling in Discovery, Demos, and More A Never Stop Learning! Article “Tell me the facts and I’ll learn. Tell me the truth
Effective Storytelling in Discovery, Demos, and More Leer Más "
“I thought I’d skim a story or two… but I couldn’t put it down.” “🚀 Just finished Suspending Disbelief by Peter Cohan… and it’s
What’s the difference? Great stories get remembered and retold; Facts, on their own, just fade away and disappear! I first heard this
Are You Telling Stories or Just Reciting Facts? Leer Más "
Of course, everyone knows the three types of fun: Type One Fun: It was fun while it was happening, and it is fun to
Type Two Fun and Storytelling Leer Más "
Storytelling is used today in many customer-facing interactions including introductory calls, discovery, demos, and in some tactical portions of those conversations, such as handling
Using Storytelling in New and Unexpected Ways! Leer Más "
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